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Robi

your kid's new best friend

Robi is a digital buddy who helps kids with ADHD in their everyday lives. It is your child's best friend who teaches them Social Skills and helps improve the communication between parents and their kids.

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👩🏻‍💻Role

Project Manager

Ux/Ui Designer
Branding and Illustrator

Workshop Facilitator

⏰Duration

4 Months

🏅Status

Nominated for

🔗UX Design Awards

👥Team

1 Ui/Ux Designer

2 Industrial Designers

Check out the complete case study here

Problem

How might we enable parents to encourage their child who has ADHD to learn about social skills?

Solution

To build better communication & trust between the parent and child so that the child can be encouraged to learn social skills through a connected experience between Robi and the Robi app.

1.

ADHD can often make kids feel like the black sheep in the crowd

2.

This can lead the child to feel anxious, lonely and depressed

3.

This also causes stress to the parents

4.

They try their best to help their child but they don't know how to resulting into worrying

What is ADHD?

Attention Deficit / Hyperactivity Disorder (ADHD) is a mental health condition that can cause unusual levels of hyperactivity and impulsive behaviours.

It affects the frontal lobe of the brain and it cannot be prevented or cured.

Combined
This is a mix of inattentive symptoms

and hyperactive/impulsive symptoms.

Predominantly

Inattentive

Predominantly

Hyperactive/Impulsive

AD/HD

Click on the tile to jump to that part of the process

What is ADHD?

Attention Deficit / Hyperactivity Disorder (ADHD) is a mental health condition that can cause unusual levels of hyperactivity and impulsive behaviours. It affects the frontal lobe of the brain and it cannot be prevented or cured.

Predominantly

Inattentive

Predominantly

Hyperactive/Impulsive

AD/HD

Combined
This is a mix of inattentive symptoms

and hyperactive/impulsive symptoms.

User Research

We sent out a survey form to gather data and find people whom we could interview for qualitative research. From this survey we found adults who had kids with ADHD or kids who were in the process of getting diagnosis for ADHD.  

Who has the biggest

influence on your child?

Parents

Experts

Amélie HENNO
Child Psychologist

Sonal PATEL
Family & Children

Counsellor

Ashlesha PAWAR
Special Educator

" Instructions should be cut into parts "

" Buddy System works effectively when we need to teach or introduce new things "

User Persona

After the interviews, I identified 5 personas (parents, teachers, siblings of kids with ADHD, kids with predominant HD and kids with predominant AD) We decided to go ahead with kids having ADHD and their parents as they have the biggest impact on their kid's lives.

Must have,

Should have,

Nice to have.

Must Have

Nice to Have

Should Have

Design

To begin with, we started off ideating and drawing on post-its, the must have, should have, nice to have. And later combined them to make solid concepts so we could test them out.

User Testing 

Concepts

After going through multiple rounds of ideation, we had 3 concepts ready to be tested with our users. To do so I organised a user testing workshop where we tested out the core idea of all these concepts which were very different from one another. At the end of the workshop, I interviewed these users.

DigiBud - a digital companion

Whattabox - a subscription based service

My Space - ​Building and Bonding between parents and kids

User & Expert

opinion

Once we had our user feedback on the concepts, it was time to ask our experts about their opinions and thoughts on the concepts. Below are some insights from our interviews.

Interview Insight #1

Autonomy builds self confidence 

Having the child to perform tasks autonomously builds their self-confidence which is important in their development as being confident about themselves will help them express themselves better.

Interview Insight #2

Newer generation is invested in technology

In a time when we have the "iPad kids", kids are attracted to technology and find it exciting to interact with it. The engaging visuals can really be helpful when it comes to teaching new things.

Interview Insight #3

Parents need to be educated too

A lot of parents are not aware of ADHD and have no experience with it. This causes a lot of stress and results in fights between parents and kids as they fail to understand the reason for their behaviour.

Development

Once we had insights from our users, we then started with our group ideation phase.

Wireframe

Now that we had fixated on our final product and it's features, I started ideating and wireframing the screens for the app. I ideated on screens for profile, audio instruction, scenario learning etc.

Visual Identity

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Community Building

Exchange first-hand info with other parents, share articles,

stay in contact with the experts you meet on the website

and build your community.

Teach Social Skills with

Interactive videos!

The next quick feature the app has to offer is scenario learning.

Here the parent can go through a list of scenarios they would

like their kid to learn. The parent can play this scenario on their

phone or add it to their kid's schedule

In the schedule section, the parent can set a schedule and

set reminders for the child which will be displayed on

Robi and Robi will encourage the kid to perform these tasks.

Busy? Add it to your

child's schedule

Watch as these videos

play in your child's room

The scenario will automatically start playing at this time, it's a

roleplaying activity that the child will have to participate in

by answering simple questions. The kid's actions will show

his understanding and learning of these social skills.

1, 2, 3...Task breakdown

in simple steps

It is important to give kids with ADHD simple step-by-step

instructions for any task and it is something that might

get difficult for parents who are not used to it so the

audio instructions feature can help them with this.

Is it a bear? Is it Robi?

It is whomever you

want it to be

As ADHD stays with one their whole life. You can now

customise your Robi as per your choice. It grows with you.

A teddy to Harry Potter? Maybe a Star Wars edition?

The possibilities are endless. 

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Homepage

Results

- This project was nominated for the UX design awards in the new talent category.

- We presented this project to the school jury in 3 parts, research, design, and development where we ranked 1st in school in 2 phases and ranked 2nd in 1 phase.

- During our research presentation, one of the Jury members recognized the symptoms in someone they knew and decided to consult a doctor for the diagnosis.

Reflection

- Working on a sensitive and challenging topic.

- Team Management.

- Hosting Workshops.

- Involving experts at every stage of the product

beIN

Thank you for your time 🙏🏽

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